Work

Ruggable wanted to launch a new warehouse in Canada, which required a Canadian business entity. Our US-based headless Shopify storefront supported both US & Canada, but at the time, a single Shopify store could only support 1 business entity. The goal was to break out Canada to a separate Shopify store/headless storefront in 6 months. However, I knew Shopify was working on a multi-entity feature that would save significant time, money, and overhead.

Read Shopify's case study on this work.

Launching a separate Shopify store is a huge, expensive cross-functional and operational lift. I needed to parallel path support for this launch while simultaneously making the business case to leverage Shopify's new multi-entity feature.

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  Parallel pathed launching a separate CA storefront as a contingency to ensure the critical path for the business (launching the CA warehouse) was never in jeopardy while I worked on a more scalable, widely preferred option (multi-entity), with manager approval.

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  I quietly worked with Shopify on timelines and to get dedicated technical support.

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  Pitched multi-entity as a possible option to cross-functional stakeholders while remaining clear on launching the separate CA storefront as the primary option.

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  Built the business case for leadership and held it until the moment Shopify confirmed they could meet our deadline.

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  Received confirmation from Shopify that they could meet our deadline with cushion, made the pitch to leadership and—with cross-functional support already secured—we opted for multi-entity.

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  Led the multi-entity integration coordinating with all cross-functional stakeholders.

We launched the CA multi-entity support & CA warehouse on time. Saved hundreds of hours of upfront work, 6K hours/year of operational lift, and $250K/year in operating costs.

Push for the solutions you genuinely believe in—especially when they scale, solve real customer and stakeholder problems, and save or make the business money. Tell the right story, and you can steer the ship. Just make sure the safer path is already moving while you do—it's what gives you room to make the bigger pitch in the first place.