Experience

Own platform strategy for Ruggable's storefront business, leading technical architecture decisions, engineering resource allocation, and PM mentorship across an 8-person team while partnering with C-suite on a multi-year roadmap aligned to growth & revenue targets.

Lead a high-velocity experimentation program across core shopping surfaces (Browse/Search, PDP, Cart, Checkout) owning core D2C KPIs (RPV, CVR, AOV, LTV), driving millions in incremental ARR through compounding A/B tests.

Drove an initiative to re-platform our Browse/Search solution to a new AI/ML-powered vendor, resulting in a multi-million dollar increase in incremental ARR.

Consolidated analytics and experimentation tooling through vendor elimination and contract renegotiation, reducing annual operating costs while upgrading AI-native measurement and A/B testing capabilities.

A short list of projects for my favorite stakeholders: Order Tracker (CX), Help Center Redesign (CX), CAPI/Event Tracking Infrastructure (Marketing), Business Entity + Tax Software Migration (Finance/Tax), International Returns (Ops), Checkout & Account Migration (Ecom).

Led a cross-functional team of 14 (engineering, UX/UI, product, QA) on the e2e development & launch of a custom headless website encompassing 4 domains & 5 locales, and contributing to a 12% increase in CVR, 14% increase in AOV, 1000% increase in Core Web Vitals Performance score, and millions in incremental revenue.

Championed the global expansion roadmap, driving the launch of 2 new websites, 2 Shopify storefronts, 3 international locales, and 3 languages, to drive millions in ARR.

Influenced cross-functional stakeholders & leaders to adopt a nascent Shopify strategy for the Canada business entity & warehouse launch, saving over $250K in operational costs and over 6,000 hours of work per year.

Architected a custom headless CMS, enabling localization, personalization, AI-powered automation, & merchandising controls for non-technical users to maintain 90%+ of a global ecommerce application.

Defined headless commerce architecture strategy on React/Next.js, driving build-vs-buy decisions across personalization, third-party integrations, event & consent management infrastructure, and frontend performance.

Led a team of 6 engineers & designers to build an in-app messaging platform for a holistic healthcare marketplace, increasing contact conversion between patients & providers by 7%.

Owned strategy and discovery for 3 distinct products, collaborating with stakeholders and contractors to deliver strategy, user personas, product roadmaps, and other artifacts.

Collaborated with the product team to transition our B2C eCommerce site from a Shopify store to a headless web app built in React / Node.js, resulting in a 48% lift in conversion YoY.

Solved user-centric problems with UX/UI designers and engineers to meet business needs in acquisition (+15K new users/month), CX KPIs (63% deflection, 93% CSAT for Chat), and product KPIs (+7% AOV Q1-Q2 2021).

Designed, implemented, and analyzed A/B experiments resulting in +28% in $50+ orders and 6% increase in Average Order Value.

Directed 11 high-volume Broadway TV & social marketing campaigns, resulting in 500+ different pieces of creative, $1M+ in revenue, and no missed deadlines.

Implemented Agile project management workflow for Broadway TV and social campaigns, increasing creative content output efficiencies by 430% over a one-year period.

Led the department through a transition of new leadership over 6 months while retaining 85% of the staff.

Clio Entertainment 2019 Silver (“Gary”) and Bronze (“To Kill a Mockingbird”) Award Winner for Live Entertainment: Integrated Campaign.

Yes, that Dr. Phil.

Supported supervising producer and 10-person booking team in all aspects of the production process.

Booked show guests for the Integrations Department, created and presented pitch decks to supervising producer, completed market and database research, and assisted segment directors in field shoots.